“Lauren Owen's actions, creations, and suggestions have resulted in considerable growth for Metta. She referenced a comprehensive knowledge base, and had a high enthusiasm and understanding of the product.”

Vince Favilla
Founder
Metta
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Metta

  • For this ad, I drilled straight down to the motivations for one segment of users: Why join? To be appreciated as the unique, beautiful person they are.
My ads over a 1 week period:
  • Increased clicks by 32% on the site, indicating more engagement for initial users than in the past.
  • Increased registered users by 6%.
  • Increased percent of profiles with pictures by 19%​​

Wikipedia

Wikipedia Mobile App ReDesign
Goal: Wikipedia desired more volunteer hours.
The Method:
  • Interviewed power users.
  • Crunched data to create a character/persona that we would be designing for.
  • Created design/strategy to help users get what they strongly desired: being seen as experts by their community.
The design/strategy:
  • Users could earn badges which designated users' level of expertise.
  • Badges could be posted on LinkedIn, Facebook, and more.
  • Wikipedia would have a monthly featured "expert" user.​

Baynote

  • A.I. algorithms were customized to show the most relevant products, helping the client complete sales and remain loyal.
  • Ease of use was fine-tuned, while merchandising was designed to surprise and delight customers.

Expedia

In this redesign:

  • Map shows distance from attractions
  • 1-5 stars provide visual reassurance which eases the sale along and reduces anxiety.
  • Other options are offered on the right side so the customer has an easier time finding their perfect fit.
  • And many more proven strategies.

Amazon

Marketed a self-published book on Facebook, earning Best Seller status in three categories on Amazon.

​Blog

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