Linkedin Resume
“Lauren Owen's actions, creations, and suggestions have resulted in considerable growth for Metta. She had a deep understanding of the people using our product, and her reports and designs were clear and actionable.”

Vince Favilla
Supervisor
Metta
​

SpaceLab

  • I installed and leveraged Google Analytics 4 data to predict what was effective in our social media, ads, and website.
  • Also worked with a cross-functional team to implement advanced tracking for conversion events on the website.
  • I managed a marketing team, and co-created marketing materials, leveraging creative commons, AI, and partnerships with creatives.
  • Tools: Presentations · Management · Google Analytics 4 · Google Tag Manager · A/B/Multivariate Testing · Cookies · Digital Marketing

Baynote/Kibo

  • Optimized websites and emails for several Fortune 500 clients and over 100 small to mid-sized businesses.
  • Helped customize A.I. algorithms for merchandizing.​
  • Customers completed more sales, and remained more loyal.
  • Ease of use was fine-tuned, and merchandising surprised and delighted customers. ​
"Lauren works tirelessly to manually tweak recommendation quality over all our customer sites and provided valuable feedback to the engineering team in terms of tuning our algorithms. She shows an exceptional understanding of the mechanics and trade offs involved in our often highly mathematical models of user behavior."
​
Team Member
Baynote/Kibo
(Full recommendation viewable on Linkedin)

Expedia
(Speculative Redesign through UC San Diego Program)

In my redesign:

  • Map shows distance from attractions, increasing motivation to purchase.
  • 1-5 stars provides visual reassurance which eases the sale along, and reduces anxiety.
  • Other options are offered on the right side which was a proven strategy tested at other companies.
  • And many more proven strategies.​

Wikipedia

This project was conducted through Cooper's UX Certification Program in partnership with Wikipedia, and leveraging a group of recruited target market individuals.

​Goal: Wikipedia desired more volunteer hours, and wanted to re-design their mobile app.
My Method:
  • Interviewed power users.
  • Crunched data to create a character/persona that we would be designing for.
  • Created design/strategy to help users get what they strongly desired: being seen as experts by their community.
  • Collaborated with a multi-functional team on interviews, data-synthesis, and design.
My design/strategy:
  • Users could earn badges which designated users' level of expertise.
  • Badges could be posted on LinkedIn, Facebook, and more.
  • Wikipedia would have a monthly featured "expert" user.​
​Presentation:
  • Presented findings live with slide deck to Wikipedia Stakeholders, using multimedia presentation with wireframes and illustrative visuals.

​Blog

Let's get started. Message Lauren here.
Photo from gorriti