Results you can expect:

  • Content, copy and website design that draws people in
  • A/B testing to prove value
  • Usability and experience improved to make customers happy
  • Deep dive interviews to find your customers' needs
 “Lauren Owen's actions, creations, and suggestions have resulted in considerable growth for Metta. She referenced a comprehensive knowledge base, and had a high enthusiasm and understanding of the product.”

Vince Favilla
Founder
Metta
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Wikipedia Mobile App ReDesign
Goal: Wikipedia desired more volunteer hours.
The Method:
  • Interviewed power users.
  • Crunched data to create a character/persona that we would be designing for.
  • Created design/strategy to help users get what they strongly desired: being seen as experts by their community.
The design/strategy:
  • Users could earn badges which designated users' level of expertise.
  • Badges could be posted on LinkedIn, Facebook, and more.
  • Wikipedia would have a monthly featured "expert" user.​

Merchandising on Product Pages:

  • A.I. algorithms were customized to show the most relevant products, helping the client complete sales and remain loyal
  • Layout and design of merchandising were designed to give customers a smooth experience

Redesigned to Meet Customer Needs

  • Map shows distance from attractions
  • 1-5 stars provide visual reassurance which eases the sale along and reduces anxiety
  • Other options are offered on the right side so the customer has an easier time finding their perfect fit
  • And many more proven strategies

​Blog

Let's get started. Message Lauren here.