“Lauren Owen's actions, creations, and suggestions have resulted in considerable growth for Metta. She had a deep understanding of the people using our product, and her reports and designs were clear and actionable.”

Vince Favilla
Founder
Metta
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Case Study: EcoGarden

Click on the image to see how I designed an app letting you know if today is the day you need to water your plants!

Wikipedia

 This project was conducted through Cooper's UX Certification Program in partnership with Wikipedia, and leveraging a group of recruited target market individuals.

​Goal: Wikipedia desired more volunteer hours, and wanted to re-design their mobile app.
My Method:
  • Interviewed power users.
  • Crunched data to create a character/persona that we would be designing for.
  • Created design/strategy to help users get what they strongly desired: being seen as experts by their community.
  • Collaborated with a multi-functional team on interviews, data-synthesis, and design.
My design/strategy:
  • Users could earn badges which designated users' level of expertise.
  • Badges could be posted on LinkedIn, Facebook, and more.
  • Wikipedia would have a monthly featured "expert" user.​
​Presentation:
  • Presented findings live with slide deck to Wikipedia Stakeholders, using multimedia presentation with wireframes and illustrative visuals.

Expedia
(Speculative Redesign through UC San Diego Program)

In my redesign:

  • Map shows distance from attractions, increasing motivation to purchase.
  • 1-5 stars provides visual reassurance which eases the sale along, and reduces anxiety.
  • Other options are offered on the right side which was a proven strategy tested at other companies.
  • And many more proven strategies.​

Baynote/Kibo

  • Optimized websites and emails for several Fortune 500 clients and over 100 small to mid-sized businesses.
  • Helped customize A.I. algorithms for merchandizing.
  • This helped up conversion rate by 23% on average.
  • Daily reviewed customers websites and emails to provide optimizations and health-checks.
  • Monitored web analytics and ran A/B tests.
  • Customers completed more sales, remained more loyal, ease of use was fine-tuned, and merchandising surprised and delighted customers. ​
"Lauren works tirelessly to manually tweak recommendation quality over all our customer sites and provided valuable feedback to the engineering team in terms of tuning our algorithms. She shows an exceptional understanding of the mechanics and trade offs involved in our often highly mathematical models of user behavior."
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Team Member
Baynote/Kibo
(Full recommendation viewable on Linkedin)

Metta

  • As Metta's UX and Marketing Strategist, I explored the motivations for one segment of users: Our target persona wished to have a partner who appreciated her as uniquely wonderful.
My ads over a 1 week period:
  • Increased clicks by 32% on the site, indicating more engagement for initial users than in the past.
  • Increased registered users by 6%.
  • Increased percent of profiles with pictures by 19%.
​Other Accomplishments:
  • Conducted a User Experience and User Interface Research study​​.
  • Asked deep dive questions to get to the heart of user needs and motivations.
  • Observed participants' use of app, and asked questions to find out where they would go for what action, and when they were stuck, frustrated, or delighted.
  • Created detailed reports and recommendations based on synthesized data, which increased growth.

​Blog

Let's get started. Message Lauren here.