“Lauren Owen's actions, creations, and suggestions have resulted in considerable growth for Metta. ...She had total empathy for the people using our product, and her reports and designs were clear and actionable.”

Vince Favilla
Founder
Metta
​

Metta

  • As Metta's Marketing Strategist, I drilled straight down to the motivations for one segment of users: Why join? To be appreciated as the unique, beautiful person they are.
My ads over a 1 week period:
  • Increased clicks by 32% on the site, indicating more engagement for initial users than in the past.
  • Increased registered users by 6%.
  • Increased percent of profiles with pictures by 19%​​

Wikipedia

Project was conducted through Cooper's UX certification program in partnership with Wikipedia's stake holders, and leveraging a group of recruited target market individuals.
Goal: Wikipedia desired more volunteer hours, and wanted to re-design their mobile app.
The Method:
  • Interviewed power users.
  • Crunched data to create a character/persona that we would be designing for.
  • Created design/strategy to help users get what they strongly desired: being seen as experts by their community.
The design/strategy:
  • Users could earn badges which designated users' level of expertise.
  • Badges could be posted on LinkedIn, Facebook, and more.
  • Wikipedia would have a monthly featured "expert" user.​

Baynote/Kibo

  • Lauren helped customize A.I. algorithms which automatically recommended other products based on what the customer viewed.
  • This helped up conversion rate by 23% on average.
  • Customers completed more sales, remained more loyal, ease of use was fine-tuned, and merchandising surprised and delighted customers. ​
"Lauren works tirelessly to manually tweak recommendation quality over all our customer sites and provided valuable feedback to the engineering team in terms of tuning our algorithms. She shows an exceptional understanding of the mechanics and trade offs involved in our often highly mathematical models of user behavior." - Team Member at Baynote/Kibo (Full recommendation viewable on https://www.linkedin.com/in/owenlauren/)

Expedia
(Speculative Redesign: I am not affiliated with Expedia.)

In this redesign:

  • Map shows distance from attractions, increasing motivation to purchase.
  • 1-5 stars provides visual reassurance which eases the sale along, and reduces anxiety.
  • Other options are offered on the right side which was a proven strategy learned at Baynote/Kibo.
  • And many more proven strategies.

Other Accomplishments:

  • ONLINE COMMUNITY LEADER: Founder of the weekly online Tea and Talk Women's Group.
  • Teacher at South Bay Improv Fun (Online improv classes).
  • Founder of Pandemic Pals - Closed Loops: This group helps match people with a pandemic partner for a safe closed loop.
  • BOOK AUTHOR: #1 New Release on Amazon Kindle in category, and made 3 Bestseller Lists.​

​Blog

Let's get started. Message Lauren here.
Photo used under Creative Commons from Rawpixel Ltd