Results you can expect:

  • Content, copy and website design that draws people in
  • A/B testing to prove value
  • Usability and experience improved to make customers happy
  • Deep dive interviews to find your customers' needs
 “Lauren Owen's actions, creations, and suggestions have resulted in considerable growth for Metta. She referenced a comprehensive knowledge base, and had a high enthusiasm and understanding of the product.”

Vince Favilla
Founder
Metta
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Design for Wikipedia

Goal: Wikipedia desired more volunteer hours.
The Method:
My team surveyed users. We composed a strategy that helped users get what they strongly desired: being seen as experts by their community.
The strategy:
  • Users could earn badges that one could post on LinkedIn, Facebook, and more, which designated your level of expertise or involvement with a subject.
  • For additional clout, featured users could go on Wikipedia's home page.

Merchandising on Product Pages:

  • A.I. algorithms were customized to show the products that would most help the client complete a sale and remain loyal
  • Layout and design of merchandising were designed to give customers a smooth experience

Redesigned to Meet Customer Needs

  • Map shows distance from attractions
  • 1-5 stars provide visual reassurance which eases the sale along and reduces anxiety
  • Other options are offered on the right side so the customer has an easier time finding their perfect fit
  • And many more proven strategies