Wikipedia
This project was conducted through Cooper's UX Certification Program in partnership with Wikipedia, and leveraging a group of recruited target market individuals.
Goal: Wikipedia desired more volunteer hours, and wanted to re-design their mobile app. My Method:
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Baynote/Kibo
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Web Analysis work was performed on a daily basis at Baynote.
"Lauren works tirelessly to manually tweak recommendation quality over all our customer sites and provided valuable feedback to the engineering team in terms of tuning our algorithms. She shows an exceptional understanding of the mechanics and trade offs involved in our often highly mathematical models of user behavior."
Team Member
Baynote/Kibo
(Full recommendation viewable on Linkedin)
Team Member
Baynote/Kibo
(Full recommendation viewable on Linkedin)
Metta
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Expedia
(Speculative Redesign through UC San Diego Program)
In my redesign:
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Appetitely Meal Kit Delivery Service: Recapturing Users
- Problem: Appetitely (a small start-up fictional company modeled after popular meal-kit-delivery companies such as Purple Carrot) has users unsubscribing from their paid service everyday.
- Research Question: Why do people unsubscribe from Appetitely? What are the top specific things, by rank, that cause this among users canceling the service?
- Method: As each customer cancels, they will see this survey prompt immediately. Survey will be given to every user that cancels over a 14 day period.
Survey Design:
- A larger text box for open-ended question answers encourages more detailed response.
- Answers are not forced/required so that we can receive more data.
- Likert Scales (degrees of satisfaction) are balanced, and questions are designed for clarity and non-bias.